CV LAURENT ROCHER ENGLISH VERSION
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Address : 128, Rue Lecourbe – 75015 Paris Mobile : (+33) 6 99 58 11 47 eMail : laurent.rocher@laposte.net Date of birth : 03 June 1975 |
Nationality : French Marital status : Single Driving License : B Class Availability : December 2005 | |
5 YEARS OF EXPERIENCE IN PROJECT MANAGEMENT, OPERATIONAL AND STRATEGIC MARKETING - SPECIALIST IN BUSINESS INTELLIGENCE IN INDUSTRIAL AND HIGH-TECH AREAS - SEARCH FOR AN OPPORTUNITY IN STRATEGIC MARKETING AS MARKETING ANALYST, BUSINESS DEVELOPMENT OR SALES – FLUENT FRENCH, ENGLISH, GERMAN
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- PRACTICAL EXPERIENCE - |
2003 - 2005 2 years & 1/2 |
THALES INTERNATIONAL GERMANY, Bonn Berlin MARKETING ANALYST |
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Business Development - Marketing & Sales department · Coordinated and produced the German Marketing Quartely Report (Audit Quality Process on going) · Coordinated the Germany Strategic Business Planning (SBP1 and SBP2) and reporting to the CEO · Operational follow-up of key projects (Order in take, Must Win) in Germany · Produced of presentation : International Seminar, European Marketing Management Committee · Marketing Intelligence and knowledge management : Benchmarking, research, surveys, Swot analysis, request for proposals selection, participation to client meetings and reporting Marketing & Communication · Designed and produced the daily German press review and the bi-weekly French / English synthesis · Created and animated a German data-base events : Symposium, conference, exhibitions, shows · Conducted functional analysis and tested the Thales Germany website · Developed a Thales Group products catalog CD-ROM (on-going) |
2001-2002 18 months |
VALORIS (Sopra Group), Issy les Moulineaux MARKETING & IT CONSULTANT |
Health Department - Customer Relationship Management (CRM) and e-business projects Novartis Pharma : Launch of a CRM strategy set at the international level · Strategic consulting recommendations on the definition of a new clients segmentation : Participated to the definition of the functionals goals, animated of internal and external meetings (qualitative vision of the laboratory), treated and analysed collected datas / drafted of matrix, wrote the analyse report · Integration of the CRM contact-center software within the Customer Service Department : Contributed to the definition of the terms of agreement, customized the CRM software, wrote of the test books parameters and carried out the validation tests, organized trainings for 20 users, conceived the daily users’ book, participated in the internal communication planning until the project start | |
2000 9 months |
MONTBLANC France, Paris PRODUCT MANAGER ASSISTANT |
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Operational Marketing Departement and Communication over the exclusive Montblanc Shops Strategic development of Montblanc exclusive shops, diversification of the products range and promotion of its image : created the Marketing Public Relation Department — Coordinated of Public Relations prestigious events : « Le Mur pour la Paix 2000 » - Budget : 70 K€ · Follow up of the operational marketing, managed the varnishing of new shops, created sales tools and set new services, organized the training set and carried out of customized direct marketing actions, coordinated the clients data-base, designed new product concepts |
1998 7 months |
BP - MOBIL OIL FRANCAISE, Cergy Pontoise MARKET MANAGER ASSISTANT |
Public Products Department – Car Branch - Operational Marketing – BP and Mobil Lubes Strategic development of the commercial efficiency for BP and Mobil Lubes
· Management and projects coordination : Creation of a Mobil catalogue of promotional products (Budget : 45 K€) and a support for BP promotional campaign (Budget : 75 K€) · Interface between Market Managers and the 25 Sales representative : management of promotional supports, budget followed up | |
1997 3 months |
L’OREAL Perfumes, Provence Alpes Côte d’Azur SALES REPRESENTATIVE |
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Acted as support and operational representative during intense business activity
Negotiation in hypermarkets, launched of new product lines, promotional operations, merchandising resettling of cosmetics Department, benchmarking studies |
- EDUCATION - |
1999 |
Reims Management Business School M.Sc. in Management - Speciality : Marketing / information technology |
1996 |
BTS International Trade - College Marcelin Berthelot - St Maur (94) |
1994 |
Baccalauréat C - College Léon Blum - Créteil (94) Graduation in Mathematics & Physics |
- LANGUAGES & COMPUTER SKILLS - |
English German Spanish |
Fluent. Training period in New York Fluent (working in Germany for a German company since 2003) Basic knowledge |
· Advanced : Pack Office, Outlook, Copernic Pro, Web Site Watcher, Front Page, CRM softwares (Conso +, Siebel), Win Label, MS Project, Photoshop, Front Page · Beginner : Windows Operating System, HTML, Dreamweaver | |
- OTHER INTERESTS - |
Memberships |
Former active member of the Junior Entreprise in 97-98. Turnover : 230 K€, 400 members. In charge of prospection - Responsible of studies / Training |
Sports |
Active practice of jogging (semi-marathon), tennis, volley-ball |
Arts & culture |
Photography, musics, theater (former member of a company), cinema, traveling and discovery of new countries and cultures |
- REFEREES - |
+33 6 80 99 95 23 |
